So, what exactly is marketing and how do I create my strategy?
Marketing is more than creating a campaign and waiting for customers to roll in. Marketing is about creating a relationship with prospective customers existing customers alike. Additionally, marketing is about communicating your messaging internally to your employees equipping them to be to your company’s best ambassadors.
Marketing starts with creating your business’ brand/identity and cultivating your message to your target audience(s). Getting a campaign out the door is just a part of a much larger process as good marketing includes a plan for converting prospects to customers, providing the right sales tools for your employees and retention methods in place to keep your current customers happy.
In short, marketing is a continual process, not something you do a few times a year.
At Big Picture Marketing Strategies, our goal is to help businesses make the most of their marketing efforts by helping them determine their brand, targets, messaging, strategy (external and internal), and jointly create a comprehensive plan that will help them reach their bottom line goals.
Oftentimes, businesses are overwhelmed with managing the operation of their business and do not have the staffing resources to dedicate to managing marketing efforts full-time. Big Picture Marketing Strategies is designed to serve businesses by providing the guidance and strategic marketing planning needed, while allowing existing staff members to focus on the big picture of their business.
Big Pictures Marketing Strategies was founded by Diane Villegas, who has 20 years in the Marketing/Communications field. Diane’s experience spans non-profit, tourism, medical device, software, film, theater, and telecommunications industries.
In addition to her experience in developing marketing/sales/communication strategy, Diane is also skilled in forecasting, P & L and budget planning and has a solid understanding of business and sales operations.
Diane holds an MBA from UNM’s Anderson School of Management and recently received ABQ Business First’s “Top 40 Under 40” award, which recognizes the top young business professionals in NM.